Types of Company Names: Which One is Right for Your Business?
An appealing and meaningful brand name is vital for any new or existing business. You will want your brand name to convey a clear and unique meaning to give your brand a solid identity and differentiate it from your competition. Choosing a great domain name allows you to clearly express your creativity, brand image and reflect exactly what your company is providing.
Where to Start
When first brainstorming domain names, you should ask yourself these questions: Do I need a generic name that will serve different purposes or do I want a specific name that becomes my brand? How am I going to drive traffic to my website?
If you intend to get most of your traffic from organic search results for specific topics, you might want to consider names that contain real words and phrases that will help in search engine optimization (SEO). However, if you intend on making your domain name your brand, as long as it is full of relevant content, it also has potential to rank well in search engines for specific keywords or phrases.
Opting for a descriptive domain name might be a good idea if you are relying on people typing in those matching keywords in order to find your website. If your marketing strategy involves paid advertising or paid link sharing from established websites or blogs, then you should strongly consider making your domain name a brand that is both unique and memorable.
Now, how do you decide on a brand name? Well, it takes both imagination and creativity. First, you want to have a clear picture of how your website will help your business special and interesting to visitors. Decide which features on your website are going to attract the most traffic by considering which of the features’ names would match up best with the products or services you are offering.
Descriptive or Literal Domain Names
A descriptive or literal domain name offers a clear, literal description of your website. This type of straightforward, domain name with sense ensures visitors to understand immediately what your company offers.
These kinds of domain names are usually for products or services but they can also be for categories, phrases, job titles, phrases, places, and even dictionary words. Having a strong descriptive.com domain name gives your website an instant boost in credibility. Consider Blogger.com, Cooks.com and TVGuide.com. Not only do they immediately indicate what you can expect to find on the site, but they also boost the credibility of your business.
Made-Up or Quirky Domain Names
Although it is fair to say a made-up domain name can offer a clean start for a new brand (as long as you can afford to market it to the public) not everyone is a fan. These domain names are usually easy to trademark since they are original but they might not be as easy to remember. Some examples of well-known, made-up domain names include Instagram.com, Taobao.com and Tumblr.com. Although these might sound less welcoming than literal domain names, or people might not know how to pronounce them, it is true they do suit some types of websites.
Suggestive Domain Names
These fall somewhere between made-up and descriptive domain names. While these domain names also give consumers an idea of the company’s product or service, they do so in a creative manner that sets them apart from completely descriptive domain names. In short, suggestive domain names bring the best of both worlds.
These domain names feature words or phrases that suggest the kind of quality with which the business wants to be seen as. They are memorable, easy to pronounce, and appealing to read. Also, some of them boast amazing logo designs. It might not be immediately obvious what the domain name means until you visit the site.
Take Pinterest.com for example. Someone who had never heard of it might not know what the company is all about, but when you realize it is a clever site about ‘pinning’ your ‘interests’ you can see how suggestive domain names can be a clever way of showing what your brand is all about and these are often easier to trademark than literal names.
Compound Domain Names
Online companies often like compound domain names because they combine two separate words, each of which can represent what the company offers. Two words joined together like this are often better received than totally made up names, and you can combine two ideas, concepts or words together to come up with something unique.
One of the words might be the name of the product or service you offer while the other might play a lesser role.
The numerous combinations of compound domain names make it easy for businesses to come up with their unique names. Interesting meanings can also be created by combining the originally separate words.
Some companies that have been successful with their compound domain names include TechCrunch.com, GoDaddy.com and MailChimp.com.
Phrase Domain Names
A phrase domain name follows the normal rules to make a phrase. These are able to clearly show the company’s product or service, and they sound natural too. This type of domain name can be longer than a compound name. Examples include StumbleUpon.com and WhatsApp.com.
Tweaked, Affixed and Blended Domain Names
Tweaked domain names consist of words that have been slightly modified but still convey the meaning of the word that it means to read. Sometimes, you will be able to find a good domain name that functions as the word itself but has been slightly changed.
Examples of this include Flickr, which doesn’t include the letter “e” found in flicker and Zune, a modified onomatopoeia. As long as people are able to recognize the original word, these domain names can hold rich meanings and be unique at the same time.
A blended domain name has two parts and one of those parts must be a recognizable part of a word, not the whole word. Microsoft is a combination of microcomputer and software. It is easy to remember, short and memorable, also boasting the advantages you get with a compound domain name. Take your time choosing a blended domain name though, because a poorly chosen one can be confusing or awkward.
Lastly, affixed names have new words that are created by adding prefixes or suffixes to existing words. For example, the company Biznik combined “biz” with the Yiddish suffix –nik (as in “beatnik”).
Now It’s Time to Create Your Own Domain Name
So now you know how many different types of domain name options there are, it is time to find out which is best for your brand. Brainstorm some ideas and decide whether you want to go for logical and literal, something blending more than one word together or something quirkier. You might like to turn to this article again to help you decide which domain name is the perfect fit and make sure you learn the Golden Rules for Choosing Clever Business Names.
Ensure your decision is the best one, and perhaps come up with a few different ideas so you can choose the one you like best. With a bit of luck your brand might become just as well-known as one of the examples we have mentioned in this article.